This is a thought provoking book as so many others. The structure can be created or recreated by the steps taken by players in the market. One of my favorite business books is called blue ocean strategy, written by w. Blue ocean strategy is a powerful framework for finding new business opportunities. What is the purpose of the blue ocean strategy answers. Strategy canvas from blue ocean strategy shortform blog. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy in the networked society ericsson.
I recently wondered why we shouldnt apply blue ocean strategy to telcos within the networked society. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. In a blue ocean because of the uniqueness of your offering you are able to service your customers in uncontested at least for now space. List the factors the customer cares about, and current dimensions of competition. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. The seminal book blue ocean strategy has sold over 3. The authors argue that blue ocean strategy is the result of a multiyear study on strategic measures by more than 30 industries over a period of 100 years. Lets say you are a finance professional and you embarked on your journey as a financial analyst. Blue ocean strategy is the most successful book on business master.
Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. The award winning book about the requirements for strategic success is also about transforming, rebuilding and creating new markets. Sun tzu sunzi and the art of war sun tzu sunzi and the art of war. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w.
The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Blue ocean strategy, value innovation and creating uncontested market space, is an exploration of frameworks and tactics for discovering opportunities. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. I first heard about this book from russell brunson when he was giving a talk at one of his funnel hacking live events. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press.
How to create uncontested market space and make the competition irrelevant. The authors claim that the blue ocean strategy is a result of several years of study of strategic moves by over 30 industries in a span of 100 years. Chan kim and renee mauborgne embodies and published by the harvard business school press. Instead of brutally battling your competitors, this breathtakingly refreshing book argues that the best strategy is to carve out a new blue ocean where you can shine without raining on anyone elses success.
Blue ocean strategy presents a systematic approach to making the. The balance careers the 7 best strategy books of 2020. Now you have become a senior analyst in your company. Observations from gay men using mobile dating apps. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. The fundamental premise of the blue ocean strategy is that as opposed to continuing to compete in the red ocean, you should try to find new space in which to sell your goods and services. Blue ocean challenges companies to step out of the bloody competition by creating their market space that renders competition irrelevant. But its not always clear how to create a blue ocean strategy for yourself. The book is realistic as it goes further to show companies on how to.
Think tankbeyond the five forces model and blue ocean. Chan kim and renee mauborgne in the indie business book club. Chan kim and renee mauborgne and published by harvard business school press. Based on a study of 150 strategic moves spanning more than 100 years. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. The blue ocean strategy book was published in 2005 by harvard business school press. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. I decided to give it a try and i must confess it has been a tedious task, or rather a challenge to try and do outside my regular working hours. The blue ocean paradox there is a wonderful book, the blue ocean strategy, now on the business best seller lists that encourages businesses to look beyond simple extensions of todays products and services, and to find their own unique products that appeal to. Chan kim and renee mauborgne certainly do not feel like it has to be that way. Blue ocean strategy formulation the strategy canvas.
From a red ocean to blue ocean the idea behind the blue ocean strategy is to move your business out of a red ocean. The strategy is in the book blue ocean strategy by title professors w. This blog which focuses on legal issues in the philippines gives a brief overview of blue ocean strategy and applies the concept to a number of cases in the philippines. I have read over 3000 books for the past 15 years but when it comes to strategy whether in business, leadership and personal life here are the best books i would recommend for strategy. Among blue ocean companies with profitable growth, similarities have appeared. Please use this display as a guideline and modify as needed.
Value innovation strategy competes in an uncontested market space. Blue ocean strategy is a book published in 2005 and written by w. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. The premise of the book is that companies can succeed by creating. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive. This blog article is part of a series on the book blue ocean strategy by w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
Top best strategy books no matter what profession you are in, you need a strategy to go from a to b. Business development strategies from sun tzu to blue ocean. Sun tzu was a famous chinese leader, general, advisor or possibly. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy the future trend of business strategy. Named by fast company as one of the most influential leadership books in its. They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. From that moment on, i saw the book mentioned a lot in entrepreneurship circles and was influenced to buy it and see what all the fuss was about. Mba participants, ibosi is developing a suite of mobile apps for bos frameworks and tools. The phenomenally successful book, blue ocean strategy by w. These citations may not conform precisely to your selected citation style. Blue ocean strategy application in the course of planning and. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea.
The strategy canvas from blue ocean strategy visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Theyve progressed every year since to 15th in 2005. The book is all about business strategies that companies use to expand their business. Blue ocean strategy, how to create uncontested market and make competition irrelevant. The best example of blue ocean strategy that i know of is that of apple launching the iphone. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Before apple launched the iphone there were a number of analysts who predicted apples imminent failure in the handset market, after all, competing with phone manufacturers was not like competing with pc manufacturers handset manufacturers were. Creates a leap in value for buyers and your company. To join the free indie business book club, click here. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price.
The blog analyzes and argues that companies such as cebu pacific, international marketing group img and sun cellular have all made blue ocean moves. Blue ocean strategy including examples and pdf download. According to the book, blue ocean refers to an untapped market, wherein there is only little or no competition at all enabling anyone to claim the market for his own. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year.
This blog article is a overview of some of the key points of the book by w. China mobile ceo wang jianzhou talked about chinas hinterland as a classic. Blue ocean strategy creating new market space where competition is. Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.
The strategy is embodied in the book entitled blue ocean strategy by professors w. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Value innovation is the cornerstone of blue ocean strategy. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Its filled with benchmarking, fighting for a smaller and smaller portion of an already shrinking pie. Blue ocean strategy institute at insead business school for the world research for the book was funded by pricewaterhousecoopers and the boston consulting group, and it was conducted at insead business school for the world. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Chan kim and renee mauborgne, professors at insead, back in 2004. This book builds on and extends this work by providing a narrative arc that. From a red ocean to blue ocean the idea behind the blue ocean strategy is to move your business out of a red ocean market and. The art of war by sun tzu, good strategy bad strategy. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute.
1044 1365 1311 1391 1133 517 687 372 863 467 1330 978 1281 658 782 1338 51 1229 723 465 927 1370 978 89 600 776 671 321 1052 966 1105 657